10 questions with.. Sharvi Mehta

Hello #supergirls! Welcome back to our weekly series "10 questions with.." - talking to girls who are R.O.C.K.I.N.G. it!!

THIS WEEK WE ARE GOING TO GET TO CHAT WITH Sharvi Mehta. Sharvi is 26 years old and she is a Digital Marketing Consultant – specialising in Biddable Media - in London, UK.

 

10 questions with..

Sharvi Mehta

 

Hello Sharvi! So happy to get to chat to you. Would love to know
more about you and your background! Have you always been living
in London? If not, since when and what are your favourite parts
about this city?

I have always lived in London and I absolutely love this city. There's such a variety of restaurants, museums, parks and galleries – and no opportunity to tire of exploring. It’s important to appreciate that London is hugely cosmopolitan and there’s great freedom of expression which does not necessarily exist in the same way in so other major cities.

 

Your job sounds really exciting! Please tell us more about what
you do!

I am a Digital Marketing Consultant and Biddable Media Specialist. Biddable media means any ad space that is bought in real time – so that
includes Paid Advertising on Social Networks, Search Engines (Google) and Programmatic Display (banners on websites!).
It’s often hard to explain, but essentially clients tell me their goals and their budget, and I will work with them on a Digital Marketing strategy that answers those needs. I then set up the campaigns (across Social, Search & Programmatic) and continue the work by analysing, improving and reporting on performance.

 

That sounds really interesting! How did you get to do this?

Up until now I have worked hard to build up my knowledge by working at various marketing agencies – I fell into it after graduating at the University of Warwick and never looked back. Most recently, I worked as an Associate Director at Starcom Mediavest (part of one of the largest Marketing companies in the world, Publicis Groupe) within their Biddable team. I have been considering going freelance for some time now and finally decided to do so at the end of last year. It means that I have a closer relationship with my clients, more independence and more autonomy.

 

What do you find the most exciting about your work?

Working on Social Advertising campaigns makes my work fast-paced and dynamic. Every morning I wake up and read a broadcast from Social Chain; it details updates in the industry in short, digestable snippets. This is perhaps a new ad format, research or new audience to target from the likes of Facebook, Twitter, Pinterest, Snapchat, LinkedIn. This keeps me excited as it’s my responsibility to recommend strategies to my clients and ensure they are at the forefront of the industry. There is a huge amount of trial and error – but I love the learning process.

 

What have been the biggest challenges you faced in career or life
and what helped you overcome them?

 

Stereotypes can often pose a barrier. As a young female marketer, it has been hard being taken seriously (initially) by the vast majority of my clients that have been older males. They want to entrust their budgets with someone that they see as having stature, and unfortunately we still have a way to go in defying these stereotypes.

Age has also been an issue with employers who don’t believe that you have the years of experience to do the job but the satisfaction of proving them wrong makes it that much worth it!

 

What do you like to wear at work? Do you have any favourite
pieces?

I’m lucky that the world of advertising in informal and quirky. I tend to wear anything from baggy knitwear with leggings, to a polo neck tucked into a wrap-around midi skirt with ankle boots.

 

What’s your off-duty style?

Thankfully, it’s the same as above. That said, I have more time to think about when I’m not rushing to get out of the house by 7am, so perhaps my off-duty style is a bit more experimental.

 

What is your favourite Changing Factor bag?

Definitely the Alien Large Minimalist Sleeve.

 

 

 

Now when it comes to having fun… what do you like to do in your free time?

I often get asked if I have a job, since my Instagram is filled with travel photos. Not quite the impression that I’d like to give, but indicative of how much I love to soak up the sun and explore new cultures. Other than this, I love to paint so I’ve dabbled in a number of creative classes too (on the hunt for my hidden talent) such as caligraphy, sewing, life drawing, flower arranging and cooking!

 
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Share with us a favourite piece of advice, quote, or saying
of any kind!

When I get stressed about the direction of my career, or if I’m pushing myself too hard to achieve unattainable goals, I remind myself – ‘Man plans, and God laughs’. I’ve seen this ring true on several occassions; things may not always go your way but it’s important to trust the process.

 

Did you enjoy reading this? Get our weekly newsletter and stay tuned by subscribing below! <3 ! Also if you have suggestions for #theuntamedclub interviews, write to us at press@thechangingfactor.com!

Until next week!

Love,

TCF Team

#theuntamedclub          

 

 
  Sharvi is 26 years old and she is a Digital Marketing Consultant – specialising in Biddable Media. She is based in London, UK.

Sharvi is 26 years old and she is a Digital Marketing Consultant – specialising in Biddable Media. She is based in London, UK.

 

Did you enjoy reading this? Get our weekly newsletter and stay tuned by subscribing below! <3 ! Also if you have suggestions for #theuntamedclub interviews, write to us at press@thechangingfactor.com!

Until next week!

Love,

TCF Team

#theuntamedclub               

 

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