10 questions with.. IEVA BALCIUTE

Hello #supergirls! Welcome to our weekly series "10 questions with.." - talking to girls who are R.O.C.K.I.N.G. it!! We are SO excited about these stories that we feel the whole wide world needs to be notified! We are here to ask these #supergirls about their careers, how they got where they are, how they spend their free time, we want to know it ALL!


This week we are going to get to chat with Ieva Balciute. Ieva is the founder & CEO of 93 inc – TV distribution and a cutting edge video production studio. So excited to spend some time with her!





Hello Ieva! So happy to get to chat to you. Would love to know more about you and your background! Have you always been living in London? If not, since when and what are your favorite parts about this city?

Thank you so much! It’s great to be here!

London has been my home for the last 4 years now. I am a traveler so in the last decade it’s the fourth city for me. After I left my homeland Lithuania I lived in Milan, Toronto and then moved to London.

London is great for so many reasons – multiculturalism, great food, endless events, concerts – this city surprises you every day and it’s impossible to get bored here! However, my favorite thing about London is its entrepreneurial spirit and creativity.  It’s a center for many industries, any kind of project is possible here and there are opportunities around every corner, you just need to find them!


Your job sounds really exciting! Please tell us more about what you do!

My company has two main elements – a distribution arm and a production studio.

On the production side, we produce video content, stunning 3D animation, CGI and computer game graphics currently mostly for brands and corporate clients. Last year we created content with companies such as Heal’s, Hawes & Curtis, Which? Magazine. If you’re curious visit our website www.93inc.com where you can find some of our previous projects.

93 inc. is only 1.5 year old so we have some ambitious plans and going forward we are looking to produce our own TV and film content. We have quite a few exciting, cutting edge projects in development.

On the distribution side, we help other producers to maximize their revenues by selling their content worldwide to TV channels, video platforms (like Netflix, Amazon, and other), airlines and other.


That sounds really innovative and INTERESTING! How did you get to do this?

I think some of the best things in life are unexpected. I actually studied Political Science and Diplomacy in university and ended up in film and TV world by accident. I did some work for a TV programme while I was studying in Milan, and when I moved to Canada (which was also unplanned and unexpected, but that’s a whole other story… ) the first job that I got was in a short film distribution company called Ouat Media. That’s where I fell in love with film and later TV world. I suddenly found a career for myself that I have never even considered. In addition, I had such great bosses (most of them also became very good friends) who were wonderful mentors and taught me so much.

After spending some years working for other people I decided that it’s time to take a leap of faith and start my own company. I always wanted to have my own business and it just seemed like a right time to do it. So that’s where I’m now!


What do you find the most exciting about your work?

I truly love what I do and there are so many great things about it, but if I had to pick, I would say it’s travelling and meeting new amazing people.

Travelling is my passion so I feel very fortunate that I can often combine work with exploring new places and meeting new people.

I also feel very fortunate to work in the media industry because I meet interesting people with fascinating stories daily – it’s truly a privilege!


What have been the biggest challenges you faced in career or life and what helped you overcome them?

I think as an entrepreneur and as someone who moves from country to country you constantly experience big challenges so after a while it’s hard to identify which one is the biggest ☺ and solving them just becomes a part of your life and lifestyle.

I think the secret to overcoming challenges is simple – do the best you can in the present moment and believe that somehow everything will work out. Throughout my journey I experienced that sometimes things get solved in the most magical and mysterious ways. Sometimes, that moment when everything is about to collapse, when it seems that you will loose everything that you’ve built and worked so hard for, that all your efforts are going to waste, something unexpected happens that completely changes the course of events and your challenges disappear.

Don’t get me wrong, I also get stressed, scared, tired, frustrated and disappointed, but it’s part of being human to have these feelings, however, it’s very important not to let your emotions dictate the course of action.


What do you like to wear at work? Do you have any favourite pieces?

My favorite piece to wear at work is actually… a bikini. I have a flexibility to work from wherever I choose as long as there’s wi-fi connection, so if I can I will always choose to work by the swimming pool or on the beach. That way I can work on the projects and work on my tan – that’s real multitasking for you! ☺

It’s great to have that flexibility sometimes! In those moments you really feel that the sacrifices that you make as an entrepreneur are worthwhile.   

In difficult moments I think it’s crucial to step back, take a deep breath, sleep on things, if you can, always trust your gut feeling and remain positive no matter how difficult the situation is.


What’s your off-duty style? 

My style varies  depending on my mood. I really like classic style (pearls, bows, black and white mix), but sometimes I wear studded pieces to create a rock’n’roll look, or I go with some gothic elements. One day I wear something very colourful and the other I go ‘back to black’… ☺ At the same time I don’t take myself too seriously so some of my favourite off-duty style pieces include a Sponge Bob sweater, a jumper with unicorns… I think you get the idea!

I think creating your own style is much more important than following fashion trends, and London is a great place for that. Sometimes I look around and it feels like I’m in a middle of a fashion show and London streets are the ultimate catwalk! It’s a great place to get style inspiration.


What is your favourite Changing Factor bag?

Alien Medium Briefcase in black has to be the one. It’s a perfect size to fit everything that a busy woman needs and at the same time it’s super stylish!


Now when it comes to having fun… what do you like to do in your free time??

I’m one of those people that loves experiencing new things and I am always doing something… I really don’t spend much time at home. Some of my friends say that I have a massive FOMO (fear of missing out)… and I only somewhat disagree. ☺ I just love living, exploring and challenging myself.

I ran London marathon this year, I can’t get enough of travelling, scuba-diving, hiking, I’ve done some parachuting in my life, but I also love urban adventures such as going to art galleries, concerts, theatre performances, exploring bars and restaurants, new neighborhoods, and spending time with my friends.


Share with us a favourite piece of advice, quote, or saying of any kind!

My favourite quote is from Albert Einstein. I think it’s very interesting and powerful, and can really help to change perspective especially in difficult situations.

It goes:

"Everything is energy and that’s all there is to it. Match the frequency of the reality you want and you cannot help but get that reality. It can be no other way. This is not philosophy. This is physics."

You can check out Ieva's website at www.93inc.com or follow her on Twitter @yeahva !

   Ieva is 29 years old and is the founder and CEO of 93 inc - TV distribution and a cutting edge video production studio. She is based in London, UK

Ieva is 29 years old and is the founder and CEO of 93 inc - TV distribution and a cutting edge video production studio. She is based in London, UK


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Until next week!


TCF Team