TCF Manifesto

TCF Manifesto

The Changing Factor is not here to be yet another fashion brand. We truly aim to be THE CHANGING FACTOR. A changing factor for the world around us and a constantly changing element in ourselves. We want to always be changing, always be reinventing, ALWAYS PROGRESSING.

WE WANT TO BE BOLD, TO BE BRAVE, TO BE UNTAMED and to inspire you to be the same.

Some of the ideas for The Changing Factor as a brand and as a project have their root in Dadaism. DADA was a particularly interesting art movement and utterly revolutionary at its time. The dadaists were so determined to innovate and reinvent what art meant to them that they were even saying that "DADA is anti-DADA." We feel inspired by their fresh and unique way of looking at the world around and we aim to borrow even an inch of their spirit. To look at the world in a new, original way.

We invite you to embark on this adventure with us.

With love,

The TCF team xx


"We attempted perfection; we wanted an object to be without flaw, so we cut the papers with a razor, pasted them down meticulously, but it buckled and was ruined... that is why we decided to tear prewrinkled paper, so that in the finished work of art imperfection would be an integral part, as if at birth death were built in."  - HANS ARP

Dada was an artistic and literary movement that began in Zürich, Switzerland. It arose as a reaction to World War I and the nationalism that many thought had led to the war. Influenced by other avant-garde movements - Cubism, Futurism, Constructivism, and Expressionism - its output was wildly diverse, ranging from performance art to poetry, photography, sculpture, painting, and collage. Dada's aesthetic, marked by its mockery of materialistic and nationalistic attitudes, proved a powerful influence on artists in many cities, including Berlin, Hanover, Paris, New York, and Cologne, all of which generated their own groups. The movement dissipated with the establishment of Surrealism.

Key Ideas

  • Dada was the first conceptual art movement where the focus of the artists was not on crafting aesthetically pleasing objects but on making works that often upended bourgeois sensibilities and that generated difficult questions about society, the role of the artist, and the purpose of art.
  • So intent were members of Dada on opposing all norms of bourgeois culture that the group was barely in favor of itself: "Dada is anti-Dada," they often cried. The group's founding in the Cabaret Voltaire in Zürich was appropriate: the Cabaret was named after the eighteenth century French satirist, Voltaire, whose novella Candide mocked the idiocies of his society. As Hugo Ball, one of the founders of both the Cabaret and Dada wrote, "This is our Candideagainst the times."
  • Artists like Hans Arp were intent on incorporating chance into the creation of works of art. This went against all norms of traditional art production whereby a work was meticulously planned and completed. The introduction of chance was a way for Dadaists to challenge artistic norms and to question the role of the artist in the artistic process.
  • Dada artists are known for their use of readymade objects - everyday objects that could be bought and presented as art with little manipulation by the artist. The use of the readymade forced questions about artistic creativity and the very definition of art and its purpose in society.

Original information about DADA from THE ART STORY.ORG